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Posts Tagged ‘sr 500’

Did You Know?

Monday, February 14th, 2011

There are plenty of stories of folks who, after many years of doing things a certain way, discover a much easier way to accomplish the same task. It could be a certain route they drive each day to work only to realize that by turning on “D” Street instead of the expressway they can save 15 minutes of time in the car each day by avoiding a particularly congested area of the commute.

Or how about the story of the treasure seeker spending his life looking for the mother lode only to find the most valuable treasure was in his back yard the whole time? If only he had known. If only someone had told him.

Running a business in the medical industry can be much like the two examples above. There may be a certain route you have been taking to serve the public and make a profit. But what if there were an easier route that got you more profits quicker? What if instead of looking all over the world or Internet for a goose that lays golden eggs, you had someone show a treasure you already have but just didn’t know it?

Marketing and business gurus constantly teach us that the quickest way to expand practice or business revenues is to focus on your current customer base. Specifically, to sell more to those with whom you already have a relationship of trust.

But what can you offer them without jeopardizing their trust in you? Obviously it has to be something of value to them…something they would be grateful to you for thus deepening their value and commitment for you.

Did you know that there are several highly reimbursable items with excellent patient outcomes available to you right now? They are so effective that they just might be that “easier” route to patient success and increased profits.

Take electro-therapy for example. TENS units are medically coded and have an average reimbursement of around $350 while the wholesale cost is around $30 depending on the unit. That’s over a 1000 percent markup! And TENS is proven to aid patients who suffer in pain by providing a pleasant sensation that overrides the pain within the nerve channels. It’s so effective that the American Society of Anesthesiologists recommends it as a good way to treat chronic pain. Plus there are several other electro-therapy modalities such as microcurrent, IF, EMS and galvanic that each have their own strengths. While they are not Medicare reimbursable items, many private payers will cover them. Plus there are several manufacturers that offer dual units—units that combine TENS with say, microcurrent or EMS. This way you can prescribe TENS to a patient who needs both modalities, and he/she will get the added benefit of the other.

Another highly effective and high reimbursing device is the SR 500 Decompression Back Brace which reimburses at an average of $930! Other back braces have similar reimbursement rates but only the SR 500 Decompression Brace works to treat the cause of most lumbar back pain instead of the symptom. (To learn more about it click here). The increase in patient satisfaction due to the healing and pain relief your patients experience will lead to an increase in referrals.

There are many other ways to increase your revenue from your current customer base. Billing items such as conductive garments, conductive bracing and many other products and treatment modalities are just some examples.

Before you invest a small fortune trying to increase your practice revenues by advertising to get new customers, consider the “treasure” that is lying right in your own back yard. Help your current customers by giving them more options to treat their pain and to heal. As you do you might just find what you had been looking for all along.

SR 500 Perfect to Help Discs Heal

Wednesday, December 1st, 2010

Did you know that virtually all back braces on the market today are based on the same working concept that was first developed way back in 650 A.D.? Sounds crazy but it’s true. That concept has been to immobilize the area of the back that is experiencing the pain. Immobilization is best accomplished using a belt or brace that squeezes tightly, similar to a woman’s corset. This is referred to as constriction.

However, in the 1990’s with the onset popularity of spinal decompression therapy one company designed a new kind of brace from scratch…a brace that could achieve a similar effect achieved during decompression therapy. (Decompression therapy is the use of computer guided spinal adjustments that targets herniated or bulging discs while you are lying on a spinal decompression therapy table. The adjustments expand the space between the two compressed vertebrae thus allowing the disc to distract [return] into its proper place and begin healing.)

The resulting new brace is the SR 500…a brace that inflates with air and expands vertically once adorned. As it expands vertically it pushes up against the rib cage and down against the pelvic girdle. This action helps offset the effect of gravity and stretches the lower spine thus creating decompression.

Since its invention and introduction to the U.S. market, the SR 500 has gained many fans, sworn advocates and users.  The exclusive US distributor of the SR 500 is Spinal Rehab Solutions, Inc. (and the owner of this blog). It has received numerous testimonial letters at its offices in Henderson, NV. Many of them tell of how the SR 500 has practically healed them, saved them from spinal surgery and/or has afforded them a normal life again. The following is one such testimony:

“I have been using the SR 500 for about 18 months now. I first injured my back over 17 years ago when I fell on a ceramic tile floor. The fall caused my L5 disc to bulge. Since then my lower back had gotten worse as my discs had degenerated. No doctor or surgeon could help me. Weekly visits to my chiropractor were all that was saving me. During this time I never stopped looking for a remedy. Every three months or so I would use Google to search for various key words for back pain remedies. Then finally I found the SR 500 and I have been wearing it religiously since. I love it! It works! I can definitely tell my back is finally healing. I am no longer in pain and am even able to start exercising again. My chiropractor even got mad at me because he knows I am doing something that is healing my back but I haven’t told him what! I estimate that in another 6 months my back will be totally healed.”

Kathy Benkert

Lathrup Village, Michigan

Here is another testimonal from a gentleman in Kansas City, KS–a man that happens to actually work in the medical equipment supply industry and was already familiar with the various constriction braces on the market. Here is what he had to say:

“I was first introduced to the SR 500 Brace at a company training. Spinal Rehab Solutions founder and CEO Steven Fontana had flown out to our corporate headquarters in Kansas City, KS, to educate our staff on how this new brace works so we could best represent it to our client base. As Steven began to explain how the brace creates decompression of the spine by lodging up under the rib cage and pushing down against the pelvic girdle, my interest immediately began to intensify.

I approached Steven after the training to inquire about getting one. I explained to him how I had been suffering from chronic back pain for the last 8 years (since my spinal compression fracture) and was on the verge of agreeing to back surgery.

Steven was kind enough to leave me with a sample brace and I began wearing it that day. I was very anxious to see if it would do what Steven claimed it would do—decompress my spine.  I had a 3 day ministry convention coming up where I would be standing in a booth long periods of time. I figured that would be the ultimate test for the SR 500.

Well, it has been a month since I first started wearing the brace and I can honestly say I am very blessed to have received it. My back pain is pretty much eliminated. I still wear the SR 500 from 2 to 4 hours per day. If I have a particularly long day on my feet, or have to do a lot of walking, or any serious lifting (not often, but occasionally) I still feel that old ache… but it is SIGNIFICANTLY improved! So much so, that I have really put off the idea of surgery!

I used to have nights when I couldn’t sleep, even with pretty  heavy doses of anti-inflammatory medication, and sometimes even with  prescription pain meds; I have not had a sleepless night (well, at least from back pain) since about a week after I began wearing the SR 500.

I wore the SR 500 for most of the time that I worked the 3-day ministry conference; I wore it under my polo, over a t-shirt, and it was quite comfortable for the extended hours I worked our booth. I am gearing up to work another 3 day festival on Labor Day weekend, and will be counting on my SR 500 to pull me through again!

Thanks again to Steven and Spinal Rehab Solutions for providing this incredible product to me.  I’m serious… I LOVE it!”

Jim Gillespie

Knit-Rite

Kansas City, KS

If you suffer from a bulging or ruptured disc please consider the SR 500 brace. It could help you like it has helped thousands already. You must first obtain a prescription from your doctor. Most insurance companies will cover the SR 500 as will Medicare. If your doctor is not familiar with the SR 500 you may want to visit www.SpinalRehabSolutions.com and print off appropriate material to take to him/her. If your doctor still will not prescribe you one (although rare, it has happened. Some doctors just don’t like new things or change, or they may have financial motives to steer you toward surgery or other remedies), then please move on to another doctor, or call the Spinal Rehab offices at 702-586-5107 to inquire about a doctor in your area that is known to be familiar with the SR 500.

Happy healing!

SRS Insight: MedTrade Atlanta a Huge Success!

Monday, November 22nd, 2010

Both CEO Steven Fontana and I (marketing director) spent this last week in Atlanta manning our booth at the MedTrade show. We were there with high expectations and despite the show’s attendance being off by some 50 percent over last year, those expectations were met in spades.

“We saw a continued interest in our SR 500 Lumbar Spinal-Air Decompression LSO Brace,” states Fontana. “In a time when the durable medical equipment industry is in turmoil with many DME suppliers are getting their reimbursements slashed and losing bids in the new competitive bidding environment, bracing is standing tall as a high reimbursement item and the SR 500 in particular is receiving a lot of attention because it is so unique and effective.”

At times the crowds at the Spinal Rehab Booth were standing room only during the 3-day show.

Also quite popular was the new Ortho TENS unit–an electro-therapy unit that has 6 body-specific presets, 2 preprogrammed universal settings that simulate IF and Galvanic, and 1 unspecified/open universal setting the patient or doctor can program as needed.

“The Ortho TENS is a magnificent unit simply because it can do so much yet it is very user friendly,” says Fontana. “It has the added benefit of being a good substitute for IF and Galvanic for those patients that need those treatments but can get them because Medicare does not reimburse for them. With the Ortho TENS they doctor can prescribe TENS therapy (which anyone in need of Galvanic or IF most likely need TENS as well) and indicate the Ortho TENS unit. The patient gets it covered and gets the treatment he or she needs. Everybody wins!”

Now that MedTrade is over we are eagerly following up on all the interest we got from the show. Additionally, we are looking forward to MedTrade Las Vegas in the Spring of 2011.

SRS Insight

Monday, November 8th, 2010

We are one week away from Med Trade Atlanta and we couldn’t be more excited. Of course we will be there displaying our flagship product—the SR 500 Lumbar Spinal-Air Decompression LSO Brace as well as our full new line up of electro-therapy units including the new Ortho TENS (you have to see this unit to believe it, it has nine modes with six specific body presets, that’s all I’m gonna say for now). We will also have our full line of bracing on hand from cervical braces to knee braces.

If you are planning on attending MedTrade Atlanta (Nov 15-18 at the Georgia World Congress Center) please stop by our booth (2759) and say hello! We’d love to meet you and show you how we can be a true business partner with you to ensure you are providing your clients and patients with the very best product at the best prices to you. Plus we’ll give you a live demo of the SR 500. Once you try this brace you will never go back to the common constriction back brace again.

See you there!

What Is the SR 500 Lumbar Spinal-Air Decompression LSO Brace, and How Can It Help Me?

Friday, October 29th, 2010

If you were to do a search online for the “SR 500” you would likely come up with some links to a Yamaha motorcycle.  You would also find the SR 500 is the given product name for a certain type of back brace, however, the SR 500 is no normal brace.  Normal braces—or braces that are “common” on the market—are constriction braces. This means exactly what the term implies…they constrict. They are designed to cinch tight around the abdomen to immobilize the area. The theory is less movement less pain.

This simple logic has been the “backbone” of back bracing theory for hundreds of years. Then in the mid 1980s a new kind of treatment started to take hold in America—spinal decompression. By the late 1990s decompression therapy had made significant advances in technology and popularity. It was about that time that a Korean Medical company asked the question: Why can’t there be a brace that produces some of the same effects as decompression therapy?

The result of that question led to the world’s first ever decompression brace. I’ll spare you the details of exactly how it evolved, but evolve it did to what is now known as the SR 500. So let’s take an inside-out look at the SR 500. What makes it unique? What makes it a “decompression” brace?

First of all, the SR 500 is not a constriction brace. It does not immobilize the spine.  When properly adorned, it actually promotes healthy movement. This helps avoid muscle atrophy which is a known side effect of the constriction back brace.

What the SR 500 does is expand vertically. In order to obtain a decompression effect, the designers created unique air chambers or cells made of a rubber bladder-like material that, when filled with air, expand upward. As they expand they cause the overall profile of the belt to grow from just 4 inches in height to over 7 inches in vertical height. As it does it lodges up under the rib cage pushing upwards and down against the pelvic girdle pushing downwards. The result is an unloading of the lumbar spine as the weight-bearing forces are offset. As this occurs, something quite magical takes place inside the spine. Discs that have been “compressed” due to an injury (such as a herniated or bulging disc) or due to a long life of poor health and poor posture (results are disc degeneration) can now “decompress.” That means they can distract or facilitate back into their original space and shape. As they do they reabsorb any lost fluids and begin to heal.

The decompression effect achieved by the SR 500 is a scaled down version of the decompression achieved on a decompression table at a qualified chiropractor’s office. Decompression tables use computer guided micro movements to target and adjust specific discs for short periods of time while the patient is on the table. This pinpointed effect has produced thousands of positive results for chronic back pain sufferers. The SR 500 offers the chance to continue decompression into the home between visits or after the therapy ends. It serves as a perfect supplement to the table treatments and it has helped speed the recovery of many patients.  It has even allowed many patients freedom from pain killers and the elimination of the possibility of spinal surgery.

Included with the SR 500 is a hand pump that has a built in pressure gauge to insure proper inflation, a owner’s manual and a laundry bag. The SR 500 is 100% machine washable. The brace also comes with a rigid front and rear panel for those individuals who need more spinal stability in the initial stages of healing.

The design behind the SR 500 is patent protected and is available by prescription only. Medicare and private insurance companies reimburse for the brace. Visit your doctor, chiropractor, physical therapist or other care provider to inquire about obtaining your own SR 500. You may want to visit www.spinalrehabsolutions.com first and print off some information to show your provider in case he/she is not familiar with this type of brace.

Back Surgery: Is It Good or a Bad For Relieving Pain?

Thursday, October 14th, 2010

If only there were a study done regarding how effective back surgery is in relation to not having back surgery. I wonder what the results would be? Maybe some day someone will conduct such a study.

Well, that someday is today! In a very thought provoking article, MSNBC contributor Linda Carroll reports on just such a study. It is a great article that tells the story of a Scottsdale, AZ woman who has endured two back surgeries only to find her pain increasing.

The article also reports on what researchers found when they combed through over 1400  patients in the Ohio Bureau of Worker’s Comp database. The results regarding back pain sufferers who went under the knife vs. those who did not are nothing less that shocking!

Read the entire article here.

Aging Mother Suffers From Severe Back Pain

Wednesday, September 22nd, 2010

I recently read a Q and A session on a European blog where individuals could ask a doctor about a certain situation in their personal health lives and the doc would respond.

One particular question a woman was asking about her 70-year old mother’s back pain. The response was lengthy and informative so I have taken the liberty to copy what was said and post it here for your educational reading.

“My mother has severe pain in her lower back and legs. An MRI scan showed ‘cauda equina’ compression and a slipped vertebra. She was told the only treatment is an operation but the outcome will not be that good and may even make things worse. She was given Gabapentin for the pain but it hasn’t helped, and she’s constantly crying and unable to do anything. Are there any other treatments?”

Dr Scurr says… Your mother is stuck between a rock and a hard place. But as is so often the case, communication is everything, and what is significant is that you’ve been led to believe the outcome of surgery ‘will not be that good’.

While I agree there’s a possibility an operation may not help, and under exceptional circumstances could make matters worse, the balance of probability is her pain will be reduced and she’ll be able to get back to normal life.

Hers is a common problem, so it is worth describing what’s going on. The cauda equina (or ‘horse’s tail’) are the group of nerves which travel from halfway down the back. They run through the spinal canal, a channel about the thickness of your little finger which is situated behind the vertebrae.

The scan revealed your mother has degenerative disease (often referred to as wear-and-tear arthritis), which has put pressure on those nerves. This is usually because a disc between two vertebrae is breaking up or bulging.

Sometimes the pressure is due to lack of space when new bone has formed in the spinal canal (a condition known as osteophyte formation). This is due to damage and inflammation caused by arthritis.

The medical term for this lack of space in the spinal canal is spinal stenosis. It is very common, probably affecting almost all of us to some extent as we age, though not to this degree.

All this pressure on the cauda equina causes severe back pain and some pain in the buttocks and legs, usually relieved only by lying down. It’s a disabling and miserable condition, and it usually worsens.

Your poor mother’s stenosis is being compounded by a slipped vertebra (spondylolisthesis). Imagine a pile of three cotton reels, one on top of another, then gently push the middle one; the cotton reel holes are no longer lined up, so that the bundle of nerves running down the middle are at best kinked, at worst crushed.

This slippage is caused by degeneration of the ligaments and muscles which support the vertebrae, and is the result of a sedentary lifestyle combined with natural ageing.

By the time it gets to this stage, other options, such as good physiotherapy, are very limited.

The spinal stenosis can be relieved by laminectomy, trimming the bone behind the cauda equina to open up enough space for the nerves to travel free of pressure.

To tackle the spondylolisthesis the surgeon will stabilise the vertebrae using screws, bone grafts, or both (a technique known as spinal fusion).

The combination of the two procedures constitutes major surgery, but it is routine, i.e. thousands of such operations are performed every year, and it’s the best potential route for your mother to be pain-free and mobile once again.

Gabapentin can be effective in the treatment of pain, caused by damage to nerve tissue. The dose has to be adjusted upwards, slowly, to reach a level that provides relief, although in this type of problem, which is caused by the crushing of nerves, the chances of success are limited.

You need to tackle the cause, and that means having the courage to go through with an operation.
Read more: http://www.dailymail.co.uk/health/article-1299793/Ask-doctor-Is-surgery-cure-pain.html#ixzz0vgGF8Sxy

Personally I wonder if decompression therapy would help her, or are her joints and ligaments too deteriorated? Wearing a decompression brace such as our SR 500 would certainly help relieve some of the pressure and be a good indicator as to whether decompression may work.

Back Pain Half Truths

Tuesday, September 14th, 2010

SRS Insight: Texas Trip

Tuesday, September 7th, 2010

Spinal Rehab Solutions founder and CEO Steven Fontana travels to Texas this week to conduct two in-office trainings and to do some research into some new bracing product we will soon be bringing on line. None of the bracing will replace the SR 500 of course. The SR 500 is the backbone of our company and is the only brace in the world like it.

The bracing Steven is looking into bringing on board is for knees, wrists, ankles and the like.

“We are always looking to expand and we are excited about broadening our product offerings by expanding our line of braces,” states Fontana.

We wish Steven a safe and productive trip to Texas and back…and as promised we won’t tell anyone that the real reason he is going is to watch the Cowboys take on the Redskins this Sunday. Man is he ever going to be upset when he finds out the game is being played at Washington!

The 7 Deadly Sins of Poor Back Health

Monday, August 30th, 2010

Give your back a break! Treat it with respect and it will support you your entire life. Ignore it; neglect it or even abuse it and you will become one of the 80 percent of Americans who suffer from severe to moderate chronic back pain.

Here are seven sins that can spell pain and suffering to back health if not avoided.

Sin 1-Lifting with your back

The muscles in your legs work synergistically to be the most powerful group in your body. Your back muscles on the other hand are spread out and work more independently responding to which way you need to twist or bend. Therefore, when it comes to lifting heavy objects, you are much more likely to isolate, strain and pull a back muscle than you are a leg muscle. Plus, your spine consists of many individual bones (vertebrae) that house and protect nerves that are connected by many delicate micro tendons, tissues and muscle. Your legs on the other hand have three main, large bones supported by large muscles. Logically thinking, the legs are where it’s at when you need to lift.

Sin 2-Poor Posture

Slouching: Yes, it is a sin. Your mom knew what she was talking about all those years. Over time it and other poor posture positions wear the ligaments down, squish the discs into degenerative oblivion and can even cause the vertebrae to rub, grow spurs and fall out of alignment.

Sin 3-Wreckless Abandon

While we are young many of us feel indestructible and we engage in risky activities that can lead to back injury. For example, my brother once got a little too big for his britches while jumping his dirt bike at our local sand dunes. Too much speed led to too much height which led to landing too hard which led to a broken back. Luckily no damage occurred to his spinal column, but now that he is older the location of his breaks are turning into sources of pain, and the prognosis is for it to worsen. Moral of the story: We all get old and injuries incurred when we were young though careless actions can come back with a haunting vengeance.

Sin 4-Poor Health

We’ve all seen the guy with a belly so large he has to lean way back to maintain a center of balance. The strain such a posture puts on the spine is one thing, the wearing effects of the excess weight is another. Additionally such a person is likely not in the habit of keeping his core muscles in shape.  They are your abdominal muscles and all the back muscles surrounding your spine. If kept strong they minimize the deteriorating effects gravity can have on your discs and vertebrae. When weak you run a significant risk of degenerative disc disease and a drove of other malicious ailments. Add the burden of excess weight or obesity and you are sure to be hurting as early as your mid 30s, depending on factors such as genetics and the previously-mentioned sins.

Sin 5-Genetics

It may not be fair to call genetics a sin…but just as inheriting a predisposition for cancer or heart problems, genetics can dictate your back’s susceptibility to such things as arthritis and other diseases. Sin or not, genetics can play a very significant role.

Sin 6-Injury

Accidents happen. Whether you slip on some ice; lose your footing on your stairs; get in an automobile accident or land wrong when skydiving; one accident can cause a lifetime of pain. It doesn’t matter if you are the cause of the accident or a victim, the sentence is the same…damage to key locations of your back.

Sin 7-Disregard

Should you have the misfortune of sustaining a back injury or if you are hurting as a result of one of sins 1-5 you are likely going to end up talking with a doctor, a chiropractor, a physical therapist or some other practitioner as you seek relief from the pain. And you are likely to hear all sorts of advice. The worst thing you can do is permanently ignore what you hear. However, some of the advice may be conflicting so it is important that you do your own research…and of course opt for the less evasive therapies before agreeing to back surgery. And if your doctor asks you to take it easy, wear a back brace or do some specific core-strengthening exercises, follow his suggestions! For to disregard them would be…a sin.